Search and Media is at the heart of what media is becoming in the 21st century.

With an influx of Web content, it is paramount to guide consumers to the topics, news, blogs, music, movies, television, videos and other digital media they desire. Increasingly, “Search” is becoming synonymous with user interface and the gateway to everything from TV content to L.L. Bean catalogs.

Search and Media is the first conference to examine the profound connection between entertainment media and search engines. Held in the heart of Hollywood at the legendary Hollywood Roosevelt Hotel, industry leaders will meet where capital for the creation, distribution and monetization of media converge.

While Google and Yahoo! define the opposing poles of search - with Google the ultimate search tool and Yahoo! a media company for which search is the driving engine - a multitude of smaller, more specialized search engines are staking their claim within the rapidly evolving digital world.

Search and Media will explore searching mobile content, music, video, news, images and hyperlinked reality.

This conference is an extension of what iHollywood Forum does best: create a marketplace between the two opaque cultures of Hollywood and high-tech. If Wired editor Chris Anderson's famous formulation of "the Long Tail" -- consumer demand for increasingly granular content -- is to become a reality, media and search will have to develop in tandem. We invite you to be part of the journey!

Enjoy music and network with industry executives at a party hosted by iHollywood Forum before the first day of Search and Media Summit. Mood’s relaxed atmosphere provides the perfect informal forum to discuss your ideas with leading experts from 8-11 p.m. Wednesday, July 18, 2007.

Located at 6623 Hollywood Blvd, the party is just a few miles from the where the conference takes place at the Hollywood Roosevelt Hotel.