Agenda

July 19
8:00-9:00 Registration and Breakfast

9:00-9:15 Introduction
Michael Stroud, Co-Founder and CEO, iHollywood Forum

9:15-9:45 Featured Presentation
Safa Rashtchy, Managing Director, Sr. Research Analyst, Piper Jaffray & Co.

9:55-10:40 In Search of Media
In Firefox, it's now possible to add the IMDB add-on to search for your favorite movies and movie listings. It's indicative of a massive shift in the way consumers discover content -- from passive recipients to active searchers of genres and websites for the content they love. If Hollywood doesn't adapt, it dies. A look at how content creators' worlds are changing.

Jyri Kidwell, Entertainment Category Director, Search Marketing, Yahoo!
Federico Grosso, Global Vice President of Business Development, Blinkx
Marc Esper, Vice President, Search, NBC Universal
Dmitri Ponomarev, Vice President, On Demand, TV Guide Television Group
Donald Wong, Vice President, Digital Media Initiative, Sony Pictures Entertainment
Moderator: Michael Stroud, Co-Founder and CEO, iHollywood Forum

10:50-11:35 Mobilizing Search
As content goes mobile, consumers need ways to parse it. But the dynamics of mobile search will be radically different than its online cousin. Searches will be far more contextual -- dependent upon what consumers want to do next. And the issue of spam looms large in a universe where one ad fills a screen.

Zaw Thet, CEO and Co-Founder, 4INFO
Darcie de Freitas, Product Manager for Live Search for Mobile, Microsoft
Doug Leeds, Vice President of Product Management, Ask.com
Michael Libes, Chief Architect and Co-Founder, Medio
Moderator: James Granelli, Staff Writer, Los Angeles Times

11:35-12:00 Networking Break and Sponsor Showcase

12:00-12:45 Search, Media and Marketing
Hollywood, TV networks, newspapers and other big media companies are finally recognizing that traditional ads must be supplemented -- and perhaps ultimately replaced -- by a careful search engine strategy. The key is no longer finding consumers, but creating strategies for being found by consumers. A look at how search is changing the media and entertainment businesses.

Dave Fall, Vice President of Product Management, Search Technology, DoubleClick
Adam Stewart, Industry Director, Media and Entertainment, Google
Dema Zlotin, Founder and Vice President, Strategic Services, SEMDirector, Inc.
Robert Hayes, Senior Vice President, New Media, Showtime
Bill Macaitis, Vice President of Online Marketing, Fox Interactive Media
Moderator: James Lamberti, Senior Vice President, Search and Media, comScore Networks

12:45-1:30 Lunch

1:30-1:45 Keynote
Mike Brady, Senior Director, Business Development, Fast

1:45-2:15 Keynote
Mike Folgner, General Manager, Video, Yahoo!

2:20-3:10 TV and Video Search: The Killer App?
Video search has become so popular that it merits its own search category in Yahoo! Blinkx, SearchforVideo, Singingfish and, of course, Google Video are just a few of the entries. Can the market support this many entrants?

Featured Presentation: Randall Hounsell,VP, Search and Discovery,Comcast Cable Communications Management

Craig Clark, Intellectual Property Associate, White & Case
Erik Smith, Vice President, Content and Programming, Metacafe
Keith Richman, CEO, Break.com
Dmitry Shapiro, CEO, Veoh
Drew Lanham, Senior Vice President Media, Nexidia
Gary Baker, CEO, ClipBlast!
Moderator: David Berkowitz, Director of Emerging Media, 360i

3:10-3:30 Networking Break and Sponsor Showcase

3:30-4:00 Keynote
Douglas Merrill, Vice President, Engineering, Google

4:00-5:00 Social Search Engines and Community
As the success of social networking sites such as Linked In, Wink and MySpace indicate, finding people with similar interests is an increasingly important reason why people log on to the Internet. The explosion of people worldwide using the Internet creates an opportunity for social search engines to flourish.

Neil Davis, President, Reunion.com
Matthew Gore, Vice President of Marketing, Paltalk
Matt Heindl, Vice President, Marketing, Heavy.com
Tac Leung, Vice President of Product Development, Eurekster.com
Aaron Barnes, Vice President, Sales and Business Development, Friendster
Peter Pham, Vice President of Business Development, Photobucket
Moderator: Marissa Gluck, Managing Partner, Radar Research

5:00-7:00 Cocktail reception

July 20 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

8:00-9:00 Registration and Breakfast

9:00-9:10 Introduction
Michael Stroud, Co-Founder and CEO, iHollywood Forum

9:15-9:45 Keynote
Timothy Tuttle, Co-Founder, Truveo, Senior Vice President, AOL Video

9:55-10:40 Emerging Search Engines
From music to image recognition, a crop of new search companies are finding audiences and revenue in niche search topics that Google, Yahoo and the other major search engines can't adequately service. A look at the cream of the crop.

Collin Bruce, Director of Marketing, Hitachi Embedded Business Group
Mike Brady, Senior Director, Business Development, Fast
Chase Norlin, CEO, Pixsy
Lee Hancock, CEO and founder, go2
Moderator: Michael Stroud, Co-Founder and CEO, iHollywood Forum

10:40-11:00 Networking Break and Sponsor Showcase

11:00-12:00 Focus Group
Moderator: Eric Garland, CEO, Big Champagne

12:00-1:00 Lunch

1:00 Conference Ends